The benefit

A phased approach to bringing the necessary tools in-house

Using Virtusa's Pega Marketing Framework, our client brought marketing data management in-house to save around $900K. The implementation is targeted to achieve a 50% increase in conversation rate.

Additionally, each phase of implementing the marketing database and Pega CDH provided a tremendous value add. The client gained:

Transparency in marketing operations
A state-of-the-art in-house marketing database across LOBs
Improved data quality by harmonizing, cleaning, and de-duplicating prospects ta received from various feeds
Independence in marketing operations by eliminating external vendors
A fully integrated system that leverages additional and extra data sources and drives omnichannel marketing

The solution also sets the client up for a wide range of future opportunities, like:

Implementing next-best-action (NBA) and new channels, including SMS, mobile, and web
A real-time dashboard that projects insights and analytics
Learning through contact history captured in their marketing data store
Dynamic content for personalization
Approaching the right client at the right time through campaigns and other marketing activities