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The business of digital content management has been changing rapidly lately because of three primary factors: demographics, technology and attitude. In terms of demographics, millennials make up more than half the world's decision-makers. By 2022, young people will comprise more than 55% of the global workforce. Srinivas Gopinah Parimi, Associate Director, Digital Experience Technology, Virtusa, in this article writes about the top six digital content management strategies that provide the best results in making enterprise content relevant, useful and interesting for the millennial workforce.